Jan. 22 (Bloomberg) — Google Inc., owner of the world’s most popular Internet search engine, fell as much as 5.8 percent in late trading after fourth-quarter sales growth failed to top the most optimistic of analysts’ estimates.
Sales, excluding revenue passed on to partner Web sites, increased 13 percent to $4.95 billion from the third quarter, Google said yesterday. Some analysts had predicted growth of as much as 17 percent, said Sameet Sinha, an analyst with JMP Securities LLC in San Francisco.
“For three quarters this company has really blown out numbers,” Sinha said.
Google, which has beaten profit estimates since the third quarter of 2008, was hampered by slower-than-expected increases in the prices of ads, Sinha said. The average cost of each click on Google’s ads rose 2 percent from the previous period, missing Sinha’s estimate.
Google fell as much as $33.98 to $549 in late trading yesterday. Earlier the shares rose $2.57 to $582.98 on the Nasdaq Stock Market.
Revenue from Google-owned sites such as Google.com rose 16 percent, while revenue from partner sites rose 21 percent. That meant Google paid more to partner sites than expected, said Clay Moran, an analyst at Benchmark Co. in Boca Raton, Florida.
Net income jumped more than fivefold to $1.97 billion, or $6.13 a share, from $382.4 million, or $1.21, a year earlier, when Google wrote down $1.09 billion of investments.
Profit excluding costs such as stock-based compensation was $6.79 a share. Analysts had estimated profit of $6.44 and sales of $4.91 billion, according to a Bloomberg survey.
Retail, Autos
The company, whose shares more than doubled last year, has benefited from strong sales in the retail sector along with autos, Chief Financial Officer Patrick Pichette said in an interview.
“We’re really running back on all cylinders,” Pichette said. “We mirror the economy.”
The company is resisting the temptation to overspend even as its profit rises, said James Friedland, an analyst with Cowen & Co. in New York. Google reported $221 million in capital expenditures in the quarter, compared with more than $800 million in early 2008.
“They really did rein in the expenses,” said Friedland, who rates the stock outperform. “It actually had a very strong quarter on the top line and the bottom line.”
Paid Clicks
Paid clicks on ads increased about 13 percent from the fourth quarter of 2008, Google said. The cost-per-click rose about 5 percent from a year earlier.
Chief Executive Officer Eric Schmidt said on a conference call with analysts that overall he was “very pleased with the performance of Q4.”
“We’re back in business, full blast,” he said. “We’re investing heavily.” He said the company will continue to make acquisitions this year at the rate of about one a month.
Overall online advertising in the U.S. shrank 4.6 percent last year, according to December estimates by EMarketer Inc. in New York. The market should rebound this year with growth of 5.5 percent, EMarketer said.
Google said earlier this month that it would stop censoring results and might shut down the Google.cn site and offices in China. The company made the decision after attacks on e-mail accounts of human-rights activists.
Schmidt said yesterday that Google is in discussions with Chinese authorities about how it operates in China. The company continues to follow Chinese law and offers censored results on its Web site, he said, adding that in a “reasonably short time from now we will be making some changes there.”
“We’ve made a strong statement that we wish to remain in China,” he said. (jthaw@bloomberg.net)
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